Released on: August 27, 2008, 3:00 pm

Press Release Author: Tom Peric

Industry: Marketing

Press Release Summary: HVAC marketing expert, Blaine Fox, vice president of Warm
Thoughts Communications, shares tips via a new web site to help contractors meet
demands of a down market.


Press Release Body: FOR IMMEDIATE RELEASE
Contact: Tom Peric
(856) 874-0049
tom@thegalileo.com

Secaucus, N.J. -- Warm Thoughts Communications Inc. has launched a new Web site,
www.rpyhb.com, designed to help HVAC contractors meet the growing challenges of a
recessionary market.

\"Smart contractors know that in a recessionary market it becomes survival of the
fittest,\" says Blaine Fox, a 25-year veteran of the HVAC industry and vice president
of Warm Thoughts. \"Some contractors will go out of business or reduce in size
permanently unless they develop a plan and adapt to the changes in consumer buying
behavior.\"

Fox, who led one of the largest HVAC contracting operations in the mid-Atlantic
region with more than 180 employees, offers his insights that contractors can apply
immediately in their business. Topics include:

. Using strategic financial analysis to ensure profitability.
. selling service plans to normalize work flow and increase cash flow.
. refining customer retention and acquisition campaigns for greater return.

Written in an easy-to-read format, the Web site offers quick, to-the-point, useful
information that can help every HVACR contractor improve his bottom line.

\"We wanted contractors to know they don\'t have to be passive during these
intimidating market conditions,\" says Fox. \"When you visit the site, you\'ll
immediately see that tactics exist which you can implement easily to lift your
company out of the recessionary doldrums.\"

Visit www.rpyhb.com for tips to recession-proof your HVAC business. Take the RP-Biz
Challenge to analyze the strengths and weaknesses of your business and register for
a free, one-hour consultation.

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